E-commerce websites are sites that have online point-of-sale. Their online transactions clearly identify what their source of sale is and how much they make online. At Rank Me Locally, our enterprise SEO services can help you in setting up eCommerce tracking in Google Analytics. This tracking depicts a number of transactions, conversion rate, time spent, number of visitors, total revenue, and average order value. Importantly, this tracking similarly captures where this traffic comes from and the best channel we should focus our energies on.
Goal tracking could mean increased traffic, increased conversion rate, or any other KPI that an organization deems fit. An enterprise can also have many goals - tracking the success of an SEO campaign will mean taking leads and revenue, stock of traffic, and developing the correlation between them. Inter-departmental goals can similarly be kept track of through goal tracking; for example, marketing’s goal might be responsiveness, while sales might be aiming at returns.
Since revenue is our eventual objective, ROI is the best metric to find out if our enterprise SEO campaign was a success. An enterprise SEO campaign aims at augmented rankings on search engines and increases in organic traffic. We can assist you in determining if this traffic is relevant. We analyse trends and patterns to identify the sources of this returns and its optimisation.
Another critical mechanism to gain leads is via calls or enquiries. A function of these inbound queries or calls is customer service and experience, which can help us in determining conversion. Not all companies are e-commerce websites, but gain leads through their online presence such as universities, restaurants, and other service providers. Call tracking helps us find the source of these queries – organic, paid, and even offline advertising. This helps us track spike in the quality of questions, call volume, conversion rates, SEO ROI, and customer experience metrics.